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Date 19 November 2019
Filed under Journey of a Design

Journey of a Design:
Amelia Windsor 'Dancing Days'

Introducing ‘Dancing Days’, a new collection of earrings in collaboration with Amelia Windsor. Taking inspiration from Shakespeare’s iconic tale of Romeo & Juliet and its celebrated adaptation by director Baz Lurhmann, the collection plays with the narrative of the story, creating romantic & playful designs.

Inspired by Amelia’s love for wearing multiple earrings, the collection features 8 unique designs that can be combined to create the ultimate ear stack.

The collection is punctuated by key themes from Romeo & Juliet, such as Montague & Capulet hoops signifying the rivalling families. The Bleeding Heart earrings hint to the Elizabethan jewellery worn when Shakespeare wrote the play and a cupid motif features throughout.

Founders - “Working with Amelia to design this collection has been a real creative and collaborative experience. After hours of brainstorming we chose to theme the collection around the iconic symbols of Shakespeare’s Romeo & Juliet. The playful take on young love and heartbreak is perfectly suited to designing a collection of earrings that are for the modern romantic. Contemporary and fashion forward whilst still being whimsical and feminine.”

Amelia Windsor says; “There was a lot of laughter whilst designing the collection with Tansy and Victoria and so I feel the pieces are filled with happiness and positive energy. Inspired by Shakespeare’s Romeo and Juliet, ‘Dancing Days’ is the name of the collection, taken from the famous words of Mercutio who is seen dancing with passion in the Baz Luhrmann film. My motto in life is “don’t worry you’ll be dancing soon” - I am most happy when I am dancing and able to clear my mind. I hope people can dance the night away in this collection and it will bring a smile to their faces.”

We hope you love the collection as much as we do!


Victoria van Holthe

One half of Tada Toy 

Standard Returns Policy

We will be happy to offer an exchange or refund within 7 days of purchase. Goods purchased online must be returned to us in perfect condition and in their original packaging in order for us to process an exchange or refund.

Sale No returns on sale items (including flash/limited time promotions). For returns of store/pop-up orders, please keep your invoice or receipt for proof of purchase. We are unable to offer a return on items without a proof of purchase.

Earrings For hygiene reasons we are unable to accept returns on earrings unless faulty.


Please request a return form by emailing customer@tadaandtoy.com. We will send you a returns form along with your return number. Complete in the form and enclose item(s) in package.

The item(s) must be packed securely in the packaging in which you have received it. We are not liable to refund you if the jewellery item is returned to us broken. please enclose any additional items (jewellery box, promotional gifts).

Once you have added all items and the returns form pack the items back in the parcel and send it back, via recorded delivery to:

Tada & Toy, 341 Portobello Road, London, W10 5SA

The credit card or paypal account used for the original purchase will be credited with the original price within 30 days or your order provided that the goods in question are returned by you and received by us in the condition they were delivered to you.

For all returns, except where the item is faulty, you will be required to arrange and pay for the return of the products. We cannot accept responsibility for any parcels lost in transit.



Our jewellery is made with 92.5 sterling silver and 18ct gold plated vermeil. Sterling silver will naturally tarnish and gold plating will gradually fade over time. Here are some steps to help prevent this:

Avoid your jewellery when spritzing perfume and applying lotions.

Salt & Sweat
Gold and silver can be damaged by chlorine and salt so remove before your work out or dip in the sea.

Keep your sterling silver jewellery clean by gently washing in warm soapy water and using a silver cleaner. Always remember to rinse and dry. To clean all Tada and Toy jewellery use the polishing cloth provided or any soft cloth.


UK: Standard Delivery: £4 (2-3 Days)

UK orders will be sent out via DPD and you will be notified with a tracking number as soon as your order is fulfilled.

UK: Next Day Delivery: £8 or *Free* For Orders Over £100

UK orders will be sent out via DPD and you will be notified with a tracking number as soon as your order is fulfilled. Please note orders must be placed before 1pm to be guaranteed next day.


Rest of The World: £15

International Shipping takes 5-10 working days. VAT and Import Duties are not included in the shown price and will be added by the shipping provider before delivery if applicable.

We deliver to the following countries outside the UK:

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