+44 (0)207 183 6567

Free UK Delivery On Orders Over £150

Date 12 May 2022
Filed under Tad Talks, An Interview Series


We met with our Notting Hill neighbour and the queen of Tie Dye, to talk all things BIKIND, a brand which adds a touch of summer and a smile to everyday life. Working with artisans around the worldwide, and tie dying clothes herself in her Notting Hill Studio, Victoire creates the ultimate holiday wardrobe and is therefore, of course, a woman we want to know!

BIKIND for Tada and Toy


Tell us a bit about the inspiration behind BIKIND? The idea of BIKIND started when travelling and immersing myself into cultures that bring joy to their lives through colours. With tie dye and artisan craftmanship, the aim is to create mindful products that will bring a smile to our customers.

What is your favourite thing about running BIKIND? Having to wear so many hats when running a business makes it so exciting and interesting. I come from a Buying and Merchandising background, and I actually enjoy diving into the numbers part of the business. But of course, the freedom of creativity to build a brand that feels like me is really the best feeling.

What is your go-to BIKIND piece/ favourite colour combo at the moment? At the moment I’m not taking off the zipped hoodie in green and yellow. The color has an island vibe to it, and the shape is so versatile I wear it with jeans, leggings and dresses. Oh and the cropped trousers in any color because they are so comfortable, it’s hard to wear anything else!

bikind for Tada and Toy
Bikind For Tada and Toy

The Tips

We know you love to travel, where is your favourite place? This really is the hardest question to answer, I have fallen in love with so many places over the years! But I guess it’s hard to beat the Mediterranean during Summer, so I would have to say any Greek or Italian island. I’m heading to Ischia near Capri this Summer for the first time, and I’m really looking forward to beautiful sunsets and gelato.

Favourite place to eat in Notting Hill? I love having breakfast out, and Tin Shed on All Saints Road is my favourite spot. First it’s one the most charming streets in Notting Hill, and the place has such a sweet homey feeling. There’s the nicest little garden in the back, I can’t wait to spend time there when it’s finally sunny.

BIKIND for Tada & Toy

The Jewels

How would you describe your jewellery style? I love mixing materials and colours. On my ears, neck and wrist, there’s always a mix of gold and gemstones, more precious pieces and friendship bracelets. My jewellery style reflects my clothing style, it’s all about being playful and comfortable.

Favourite piece from Tada & Toy?
Anything from the Technicolor dream collection! They are so delicate and the colours are all simply stunning. The studs and chains are perfect to mix and match with other pieces and styles.

Bikind for Tada and Toy
Victoire wearing the Technicolour Crystal Bracelet
Bikind in Tada & Toy

Head over to BIKIND now to start building your holiday wardrobe!


Tansy Aspinall

Tansy Aspinall is one-half of Tada & Toy.

Standard Returns Policy

We will be happy to offer an exchange or refund within 7 days of purchase. Goods purchased online must be returned to us in perfect condition and in their original packaging in order for us to process an exchange or refund.

Sale No returns on sale items (including flash/limited time promotions). For returns of store/pop-up orders, please keep your invoice or receipt for proof of purchase. We are unable to offer a return on items without a proof of purchase.

Earrings For hygiene reasons we are unable to accept returns on earrings unless faulty.


Please request a return form by emailing customer@tadaandtoy.com. We will send you a returns form along with your return number. Complete in the form and enclose item(s) in package.

The item(s) must be packed securely in the packaging in which you have received it. We are not liable to refund you if the jewellery item is returned to us broken. please enclose any additional items (jewellery box, promotional gifts).

Once you have added all items and the returns form pack the items back in the parcel and send it back, via recorded delivery to:

Tada & Toy, 341 Portobello Road, London, W10 5SA

The credit card or paypal account used for the original purchase will be credited with the original price within 30 days or your order provided that the goods in question are returned by you and received by us in the condition they were delivered to you.

For all returns, except where the item is faulty, you will be required to arrange and pay for the return of the products. We cannot accept responsibility for any parcels lost in transit.



Our jewellery is made with 92.5 sterling silver and 18ct gold plated vermeil. Sterling silver will naturally tarnish and gold plating will gradually fade over time. Here are some steps to help prevent this:

Avoid your jewellery when spritzing perfume and applying lotions.

Salt & Sweat
Gold and silver can be damaged by chlorine and salt so remove before your work out or dip in the sea.

Keep your sterling silver jewellery clean by gently washing in warm soapy water and using a silver cleaner. Always remember to rinse and dry. To clean all Tada and Toy jewellery use the polishing cloth provided or any soft cloth.


UK: Standard Delivery: £5 (2-3 Days)

UK orders will be sent out via DPD and you will be notified with a tracking number as soon as your order is fulfilled.

UK: Next Day Delivery: £8 or *Free* For Orders Over £150

UK orders will be sent out via DPD and you will be notified with a tracking number as soon as your order is fulfilled. Please note orders must be placed before 1pm to be guaranteed next day.

NB Due to high demand for our new Lizzy Hadfield collection we are unable to guarantee next-day delivery on her collection but will fulfill it as soon as possible. Please email us at customer@tadaandtoy.com if you need more information.


Rest of The World: £20

International Shipping takes 5-10 working days. VAT and Import Duties are not included in the shown price and will be added by the shipping provider before delivery if applicable.

We deliver to the following countries outside the UK:

Andorra, Argentina, Australia, Austria, Belgium, Canada, Czech Republic, Columbia, Croatia, Cyprus, Denmark, Finland, France, Germany, Greece, Guernsey, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Malaysia, Malta, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, USA, Ukraine.




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One size fits all, please check notes for exact length