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Date 21 March 2022
Filed under Tad Talks, An Interview Series

Lily Russo-Bah

We met with Lily, her Mum and business partner Jacqueline, and her daughter Apollonia as part of our Mother's Day Campaign. We chatted to Lily about all things motherhood, running a family business and her love for Samba dancing! As someone who has worked as the fashion editor for Grazia, contributor to Who What Wear, and co-founder and creative director of luxury swimmer destination Beach Flamingo, Lily is someone we want to get to know!

Lily Russo-Bah for Mothers Day


What's the best advice your mum has given you? My mum taught me to celebrate other people’s successes and to not see others as competition, whether that was at school, work or in any other area of my life. I’m a believer in there being enough room for everyone to shine and that confidence came from her. We can learn to love ourselves, but we can also be taught it from a young age.

What are some of your own childhood traditions that you have carried through into motherhood? Christmas was one of the things I was most excited about sharing with Apollonia. It’s a big deal in my family and my mother always made sure that we believed – that is until I clocked on that she was using the same wrapping paper as Father Christmas, ha. But, for as long as I can remember she would always go above and beyond to create a special day, and for us to appreciate how lucky we were to all be together.

How do you juggle being a co-founder/ creative director, writer and Mama? Oh gosh, some days are definitely easier than others. It was pretty hard when Apollonia was first born. I only had 2 weeks off work and that was because I had a c-section. I don’t recommend it, but you just get on with it don’t you. But aside from needing to run my business, I’m also passionate about my job and love what I do. Motherhood definitely made me have an all-new appreciation for how incredible women are! That said, being super organised and letting go of things that don’t add value to your life helps too.

We're huge fans of Beach Flamingo, what's it like co-owning a business with your Mum and Sister? The positives definitely outweigh any negatives that come with working with family, as we all know we can trust each other implicitly. We know each other so well, so it means we tend to know what each other is going to say before we even open our mouths. The only real downside is finding it hard to switch off whether that’s when were together for lunch at the weekend or when we’re on holiday. We do inevitably end up talking about work, a lot.

Lily Russo-Bah Mother's Day Campaign
Lily Russo Bah Mothers Day Campaign


Tell us more about your Samba Dancing! How did you get into it? I started at Italia Conti when I was 4 years old learning ballet, tap, modern & jazz, so I have always danced really. My dad is a singer, drummer, guitarist, pianist, you name it! So I grew up around music and we were always dancing at home. 10 years ago I had just come out of a long term relationship and decided to try Pineapple Dance Studios as it was around the corner from my Grazia office at the time. I don’t actually think I knew what Samba was at the time but I tried one class and fell in love. I have always loved Brazil and Rio is one of my favourite cities in the world. Samba truly is my biggest love (after my daughter and husband of course!) and although it keeps getting pushed back because of being pregnant and then covid, next February I will hopefully be going to Rio again to perform with one of the Brazilian Samba schools for Carnival.

Lily Russo Samba Dancing

The Jewels

How would you describe your jewellery style? My jewellery style definitely evolves from year to year. Sometimes I like to stack up rings and layer on necklaces and sometimes I just like one piece to shine on its own, but one thing for sure is that I rarely leave the house without a pair of earrings on. For me jewellery finishes an outfit and adds polish. Each piece of jewellery also holds so many memories of happy times that I look forward to sharing my jewellery collection when she is old enough. We just moved back into our house after doing a refurb and I’ve got boxes and boxes of jewellery to go through. Its safe to say its going to be hard to let any of it go!

Who's jewellery box would you love to raid? Rihanna always has something on that I love, and I bet it would be pretty fun to have a rummage through her jewellery collection. And then I would say someone like Giovanna Battaglia has a similar style to me when it comes to jewellery. Jewellery is always a key part of her outfits.

What is your favourite piece of Tada & Toy? Its hard to say as there are so many, but I absolutely love the Emerald Seashell hoops in silver. I love having a pair of earrings that I can wear everyday but that also have a little wow factor to them. The emerald stones are the most beautiful shade of green and they’re the perfect size between mini and maxi.

Lily Russo-Bah for Tada & Toy Mother's Day Campaign

Lily Russo Bah
Lily in the Emerald Seashell Hoops



Lily Russo-Bah Mother's Day Campaign

Tansy Aspinall

Tansy Aspinall is one-half of Tada & Toy.

Standard Returns Policy

We will be happy to offer an exchange or refund within 7 days of purchase. Goods purchased online must be returned to us in perfect condition and in their original packaging in order for us to process an exchange or refund.

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Please request a return form by emailing customer@tadaandtoy.com. We will send you a returns form along with your return number. Complete in the form and enclose item(s) in package.

The item(s) must be packed securely in the packaging in which you have received it. We are not liable to refund you if the jewellery item is returned to us broken. please enclose any additional items (jewellery box, promotional gifts).

Once you have added all items and the returns form pack the items back in the parcel and send it back, via recorded delivery to:

Tada & Toy, 341 Portobello Road, London, W10 5SA

The credit card or paypal account used for the original purchase will be credited with the original price within 30 days or your order provided that the goods in question are returned by you and received by us in the condition they were delivered to you.

For all returns, except where the item is faulty, you will be required to arrange and pay for the return of the products. We cannot accept responsibility for any parcels lost in transit.



Our jewellery is made with 92.5 sterling silver and 18ct gold plated vermeil. Sterling silver will naturally tarnish and gold plating will gradually fade over time. Here are some steps to help prevent this:

Avoid your jewellery when spritzing perfume and applying lotions.

Salt & Sweat
Gold and silver can be damaged by chlorine and salt so remove before your work out or dip in the sea.

Keep your sterling silver jewellery clean by gently washing in warm soapy water and using a silver cleaner. Always remember to rinse and dry. To clean all Tada and Toy jewellery use the polishing cloth provided or any soft cloth.


UK: Standard Delivery: £5 (2-3 Days)

UK orders will be sent out via DPD and you will be notified with a tracking number as soon as your order is fulfilled.

UK: Next Day Delivery: £8 or *Free* For Orders Over £150

UK orders will be sent out via DPD and you will be notified with a tracking number as soon as your order is fulfilled. Please note orders must be placed before 1pm to be guaranteed next day.

NB Due to high demand for our new Lizzy Hadfield collection we are unable to guarantee next-day delivery on her collection but will fulfill it as soon as possible. Please email us at customer@tadaandtoy.com if you need more information.


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One size fits all, please check notes for exact length