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Date 20 April 2022
Filed under Tad Talks, An Interview Series

Martha Keith

We met with self-confessed stationery addict Martha Keith to discuss the inspiration behind her brand, how best to stay organised in this WFH world and of course, jewels. Since launching in 2013, Martha Brook has become a cult brand, offering a range of stationery must-haves. As someone who took the leap and left her corporate role to follow her passion for her brand, Martha is someone we want to know!

The Daily

What does a day in the life of Martha Keith look like?
I’m an early riser. I always feel most energetic and inspired first thing, which might seem crazy to many. So, I’m always up early and like to plan out my day and do some exercise before getting my daughter up. My workday always starts with a team meeting at 9am, which is a brilliant chance to check in with how everyone is. My days then look very different depending on what we are up to – it could be anything from working on our next product range, to pulling together a marketing campaign. It is always varied and creative, which I love.

Martha Brook for Tada & Toy

The Work

What was the inspiration behind your brand? Our brand name comes from my first name, Martha, combined with ‘Brook’ from Brook Green, which is where my husband and I were living when I had the idea for the business. It deliberately sounds personal because we are trying to build a more personal, relatable stationery brand. A brand that inspires people to share their own stories and truly helps them to be the best version of themselves.

What is your favourite thing about owning a business? I love that every day I am doing something I absolutely adore that makes a real difference. My favourite thing is the feedback we get from our customers who say how our products have changed their life or made a loved one cry. That is the best feeling in the world to know that a business I started in my bedroom now inspires so many people.

What has been your biggest career highlight so far? Back in 2020 we decided to crowdfund to raise money for the next growth phase of Martha Brook. We turned to our community with no idea how they would respond and were blown away when we reached our ambitious target in just over 24 hours. For so many of our customers and followers to invest in the brand that I started meant so much and more than anything else we have achieved.

How do you switch off from work? I have a four-year old daughter who was conceived via IVF and is the most special thing in my life. Anyone with a pre-schooler will tell you it’s a great tonic as it’s pretty much impossible to work when she is around! Other than that, I took up a new extremely random hobby in January of ice skating. My weekly lessons are my favourite time of the week. There’s nothing like gliding around a rink to free your mind of any troubles!

Martha Brook for Tada and Toy

The Advice!

Favourite business (or non-business) podcast / book? I’ve got massively back into reading this year. I set myself a reading challenge on Goodreads and am very much enjoying tracking what I have read (geeky I know!). I’m currently reading The Seven Husbands of Evelyn Hugo by Taylor Jenkins Read, which I am loving. If you want to walk through the golden years of Hollywood with a story mixed with romance and mystery, this is the book for you.

What is the best business advice you've been given?

“Leap and the net will appear.” It’s one of my favourite quotes. One of the things I have learnt in business is that you often need to do things before you feel ready to do them. That feels uncomfortable, but it’s the only way to learn and grow. I am always reminding myself of this when I have those ‘oh heck’ moments!

What is one Martha Brook product you can't live without? I would have to say our Life Planners. They have been a total game changer for me. On a day-to-day basis they help with productivity and self-kindness, and the regular chances to pause and reflect really help organise my thoughts and feel clearer about what I am doing in life! I would highly recommend them to everyone. As well as the annual and mid-year versions, we also have undated refills so you can start using them at any time of year.

What is one Martha Brook product that everyone should have on their work desk? We recently launched our Vegan Leather Refillable Notepads, which are not just beautiful but are SO handy for jotting down ideas. You can also refill them when you run out of paper so there are sustainable too. I love mine and use it every day!

What advice would you give someone wanting to stay organised and focused while working from home? I’d say to really think about your morning routine as it sets the tone for the rest of your day. Don’t just wake up and straight away pick up your phone! I know it’s so easy to do and 80% of us are guilty of it. But looking at your phone first thing affects the dopamine levels in your brain, which primes your brain for a day of distraction and affects your ability to prioritise tasks. Instead, have some water, move your body, and set your priorities for the day. Try it for a week and see what a difference it makes!

Martha Brook Products

Martha Brook for Tada and Toy

The Jewels

What is your jewellery style? Day to day it’s pretty simple. I have a necklace with my daughter’s name on I wear every day. But I do love a chunky statement necklace or sparkling pair of earrings for a special occasion.

Who’s jewellery box would you love to raid? Ooooh tough one. Ok random, but I’d say Catherine, the Duchess of Cambridge. I’ve had people say I remind them of her before, which I think is just because of my hair! But we got married the same year and are a similar age, so I’ve always had an eye on what she’s worn, and she’s had some beautiful jewellery over the years. Plus, what girl wouldn’t want to try on a tiara or two!

Favourite piece from Tada & Toy?
I love the Shooting Star Studs. I am a big fan of celestial vibes and the simplicity of these studs climbing up the ear is just perfection.

Martha Brook and Tada and Toy Giveaway

We loved chatting to Martha and hearing the inspiration behind, and the success of, her stationery brand. To be in the chance of winning 2 x Martha Brook's best selling vegan leather stationery bundles and 2 pairs of Tada & Toy's Lazy girl hoops, subscribe to our newsletter here

Tansy Aspinall

Tansy Aspinall is one-half of Tada & Toy.

Standard Returns Policy

We will be happy to offer an exchange or refund within 7 days of purchase. Goods purchased online must be returned to us in perfect condition and in their original packaging in order for us to process an exchange or refund.

Sale No returns on sale items (including flash/limited time promotions). For returns of store/pop-up orders, please keep your invoice or receipt for proof of purchase. We are unable to offer a return on items without a proof of purchase.

Earrings For hygiene reasons we are unable to accept returns on earrings unless faulty.


Please request a return form by emailing customer@tadaandtoy.com. We will send you a returns form along with your return number. Complete in the form and enclose item(s) in package.

The item(s) must be packed securely in the packaging in which you have received it. We are not liable to refund you if the jewellery item is returned to us broken. please enclose any additional items (jewellery box, promotional gifts).

Once you have added all items and the returns form pack the items back in the parcel and send it back, via recorded delivery to:

Tada & Toy, 341 Portobello Road, London, W10 5SA

The credit card or paypal account used for the original purchase will be credited with the original price within 30 days or your order provided that the goods in question are returned by you and received by us in the condition they were delivered to you.

For all returns, except where the item is faulty, you will be required to arrange and pay for the return of the products. We cannot accept responsibility for any parcels lost in transit.



Our jewellery is made with 92.5 sterling silver and 18ct gold plated vermeil. Sterling silver will naturally tarnish and gold plating will gradually fade over time. Here are some steps to help prevent this:

Avoid your jewellery when spritzing perfume and applying lotions.

Salt & Sweat
Gold and silver can be damaged by chlorine and salt so remove before your work out or dip in the sea.

Keep your sterling silver jewellery clean by gently washing in warm soapy water and using a silver cleaner. Always remember to rinse and dry. To clean all Tada and Toy jewellery use the polishing cloth provided or any soft cloth.


UK: Standard Delivery: £5 (2-3 Days)

UK orders will be sent out via DPD and you will be notified with a tracking number as soon as your order is fulfilled.

UK: Next Day Delivery: £8 or *Free* For Orders Over £150

UK orders will be sent out via DPD and you will be notified with a tracking number as soon as your order is fulfilled. Please note orders must be placed before 1pm to be guaranteed next day.

NB Due to high demand for our new Lizzy Hadfield collection we are unable to guarantee next-day delivery on her collection but will fulfill it as soon as possible. Please email us at customer@tadaandtoy.com if you need more information.


Rest of The World: £20

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