Our Story
Two friends; one vision
We are a london-based demi-fine jewellery studio founded by two young designers:tansy aspinall & Victoria van Holthe
How did you meet?
We met on day one of secondary school, aged 13. It didn't take too many cups of tea to discover that we shared the same aesthetic and dream of starting a jewellery brand. Before long we embarked upon the design journey that would eventually become Tada & Toy.
Before it all started
Why Tada & Toy?
Tada is Tansy's childhood nickname and Toy is Victoria's. We wanted a name that was unique, personal and could become its own entity.
Long walks of brainstorming
WE BLEND FUN PLAYFUL DESIGNS WITH TIMELESS SCANDINAVIAN STYLE, CREATING AFFORDABLE, HIGH QUALITY PIECES THAT ARE PERFECT FOR LAYERING
What's the big idea?
Tada & Toy designs jewellery to love, layer & last
As designers we are driven to create jewellery that is accessible, modern and always effortlessly chic. The collections are designed to bring a little bit of sparkle and luxury to your everyday life - simple enough to be worn all the time and stackable for more of a statement look. The jewellery seeks to celebrate and embrace individuality so customers can create their own look with our jewellery. Each design has a playful Tada & Toy twist offering an edge whilst retaining an approachable friendly feel.
We source the best materials for all our products and they are designed to last, despite the accessible price point. Beneath the veneer of our delicate aesthetic, all the jewellery is designed with the practicalities of everyday use in mind.
Design meetings
THE LOOK
A playful amalgamation of Indian embellishment and Swedish Scandinavian style.
During our production travels to India, where the sun is always shining and the women are adorned in incredible jewellery we get inspired to re-interpret the unusual body jewellery with a playful Tada & Toy twist. The contrasting element to embellished Indian style comes from our love for minimal Scandinavian design. Victoria being half Swedish has, through her mother and grandmother, always been inspired by the Scandi minimal style. Sharing that love of a clean masculine aesthetic with Tansy, Tada & Toy designs were born.
Designed for everyday & for everyone #earday #eartomorrow
Scandi inspired embellishment
We are totally obsessed with having the best dressed ears in town
A BRAND WITH A CONSCIENCE. TADA & TOY SUPPORT A WILDLIFE CHARITY BY DONATING 5% OF ALL PROFITS AND 25% FROM THE CHARITY COLLECTION SALES
Why The Aspinall Foundation?
The Aspinall Foundation was founded by Tansy's grandfather in 1984. The foundation has two wildlife parks in the U.K and supports a number of conservation projects oversees, all with the goal to protect endangered species.
The Work So Far
The Foundation believes that the reintroduction of animals into their natural habitats can help conserve wildlife and their habitat. Over the past few years alone, they have released a range of animals including 8 black rhino, 49 Javan langurs, 9 Javan gibbon, 11 European bison and over 60 western lowland gorillas back to their natural habitat.
Photo by Paddy Goodlett
Ethical & sustainable. all of our designs are responsibly manufactured and sourced
Where are the pieces made?
All of our pieces are produced in hand-picked artisan workshops in Jaipur, India. With the guidance of our third business partner, Shubhi Kumar (aka. production guru).
What matters most?
Quality and detail are our focuses, each new design goes through a rigorous testing process before making it into the shop. We are committed to the ethical sourcing of our products and work closely with suppliers to ensure that they are aligned to our beliefs.
Incredible India
diamonds in the rough