Our Story

Two friends; one vision

We are a london-based demi-fine jewellery studio founded by two young designers:tansy aspinall & Victoria van Holthe

How did you meet?

We met on day one of secondary school, aged 13. It didn't take too many cups of tea to discover that we shared the same aesthetic and dream of starting a jewellery brand. Before long we embarked upon the design journey that would eventually become Tada & Toy.


Before it all started

Why Tada & Toy? 

Tada is Tansy's childhood nickname and Toy is Victoria's. We wanted a name that was unique, personal and could become its own entity.  

Long walks of brainstorming

WE BLEND FUN PLAYFUL DESIGNS WITH TIMELESS SCANDINAVIAN STYLE, CREATING AFFORDABLE, HIGH QUALITY PIECES THAT ARE PERFECT FOR LAYERING

What's the big idea?

Tada & Toy designs jewellery to love, layer & last


As designers we are driven to create jewellery that is accessible, modern and always effortlessly chic. The collections are designed to bring a little bit of sparkle and luxury to your everyday life - simple enough to be worn all the time and stackable for more of a statement look. The jewellery seeks to celebrate and embrace individuality so customers can create their own look with our jewellery. Each design has a playful Tada & Toy twist offering an edge whilst retaining an approachable friendly feel.


We source the best materials for all our products and they are designed to last, despite the accessible price point. Beneath the veneer of our delicate aesthetic, all the jewellery is designed with the practicalities of everyday use in mind. 




Design meetings

THE LOOK

A playful amalgamation of Indian embellishment and Swedish Scandinavian style.


During our production travels to India, where the sun is always shining and the women are adorned in incredible jewellery we get inspired to re-interpret the unusual body jewellery with a playful Tada & Toy twist. The contrasting element to embellished Indian style comes from our love for minimal Scandinavian design. Victoria being half Swedish has, through her mother and grandmother, always been inspired by the Scandi minimal style. Sharing that love of a clean masculine aesthetic with Tansy, Tada & Toy designs were born.


Designed for everyday & for everyone #earday #eartomorrow

Scandi inspired embellishment

We are totally obsessed with having the best dressed ears in town

A BRAND WITH A CONSCIENCE. TADA & TOY SUPPORT A WILDLIFE CHARITY BY DONATING 5% OF ALL PROFITS AND 25% FROM THE CHARITY COLLECTION SALES

Why The Aspinall Foundation?

The Aspinall Foundation was founded by Tansy's grandfather in 1984. The foundation has two wildlife parks in the U.K and supports a number of conservation projects oversees, all with the goal to protect endangered species.


The Work So Far

The Foundation believes that the reintroduction of animals into their natural habitats can help conserve wildlife and their habitat. Over the past few years alone, they have released a range of animals including 8 black rhino, 49 Javan langurs, 9 Javan gibbon, 11 European bison and over 60 western lowland gorillas back to their natural habitat. 

Elephants

Baby Gorilla, re-introduced by The Aspinall Foundation

Ethical & sustainable. ​all of our designs are responsibly manufactured and sourced

Where are the pieces made?

All of our pieces are produced in hand-picked artisan workshops in Jaipur, India. With the guidance of our third business partner, Shubhi Kumar (aka. production guru).


What matters most?

Quality and detail are our focuses, each new design goes through a rigorous testing process before making it into the shop. We are committed to the ethical sourcing of our products and work closely with suppliers to ensure that they are aligned to our beliefs.

Incredible India

diamonds in the rough

Returns Policy

We will be happy to offer an exchange or refund within 7 days of purchase. Goods purchased online must be returned to us in perfect condition and in their original packaging in order for us to process an exchange or refund.

Sale  No returns on sale items (including flash/limited time promotions). For returns of store/pop-up orders, please keep your invoice or reciept for proof of purchase. We are unable to offer a return on items without a proof of purchase.

Earrings For hygiene reasons we are unable to accept returns on earrings unless faulty.


Instructions

Please request a return form by emailing customer@tadaandtoy.com. We will send you a returns form along with your return number. Complete in the form and enclose  item(s) in package.

The item(s) must be packed securely in the packaging in which you have received it. We are not liable to refund you if the jewellery item is returned to us broken. please enclose any additional items (jewellery box, promotional gifts).

Once you have added all items and the returns form pack the items back in the parcel and send it back, via recorded delivery to:

Tada & Toy Latimer studios 11 Latimer Ind Estate London W10 6RQ

The credit card or paypal account used for the original purchase will be credited with the original price within 30 days or your order provided that the goods in question are returned by you and received by us in the condition they were delivered to you.

For all returns, except where the item is faulty, you will be required to arrange and pay for the return of the products.We cannot accept responsibility for any parcels lost in transit.

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Care

Our jewellery is made with 92.5 sterling silver and 18ct gold plated vermeil. Sterling silver will naturally tarnish and gold plating will gradually fade over time. Here are some steps to help prevent this:


Sprizting
Avoid your jewellery when spritzing perfume and applying lotions.


Salt & Sweat
Gold and silver can be damaged by chlorine and salt so remove before your work out or dip in the sea.


Cleaning
Keep your sterling silver jewellery clean by gently washing in warm soapy water and using a silver cleaner. Always remember to rinse and dry. To clean all Tada and Toy jewellery use the polishing cloth provided or any soft cloth.

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Shipping

Free UK Shipping on orders over £85
2-4 working days. Available on all UK orders (in stock products). We’re unable deliver on weekends and bank holidays.


Standard:£5

2-4 working days. Available on all UK orders (in stock products). We’re unable deliver on weekends and bank holidays.


Guaranteed Next Day UK: £10 

Next working day. Available on all UK orders (in stock products) ordered before 1pm. Orders placed after 1pm Friday or on weekends will be dispatched on the following Monday. We’re unable deliver on weekends and bank holidays.


International: £15
7-10 working days. We deliver to the following countries outside the UK:

Andorra, Argentina, Australia, Austria, Belgium, Canada, Czech Republic, Columbia, Croatia, Cyprus, Denmark, Finland, France, Germany, Greece, Guernsey, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Malaysia, Malta, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Panama, Peru, Poland, Portugal, Romania, Russia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, USA, Ukraine.

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Contact

Telephone
+44 (0)2071 836 567


General Enquiries
info@tadaandtoy.com


Wholesale Enquiries
sales@tadaandtoy.com


Customer Care
customer@tadaandtoy.com


Press
press@tadaandtoy.com
+44 (0)2071 836 567

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Rings

DiameterUKUSEU
Knuckle (XS)14.1 mmF344
Small15.9 mmK5.2550
Medium16.71 mmM6.2552
Large17.93 mmP7.7556
Thumb (XL)18.35 mmQ8.2557