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Date 16 October 2019
Filed under Tad Talks, An Interview Series

Dido Janes, PR at Trinny London

We met with Dido Janes, PR assistant at Trinny London and earring lover, to talk jewellery and how she got her foot in the door. As a makeup lover, PR superstar and jewellery magpie, Dido is a woman we want to know.

The Daily

First thing you do in the morning? I hate to say it but the first thing I do in the morning is check my emails…

What motivates you daily? Not to be cliche but happiness. There is no point if you're not happy. And you should never do anything if it doesn’t make you happy.

The Work

How did you get to work for Trinny London? Trinny is actually a family friend, so I had been hearing about the wonders of TRINNY LONDON long before I started working there.

I sometimes feel embarrassed by telling people that I got the job through a friend of my parents, but I have learnt it's not how the door opened but what you do once you’re through the door. If anything, you need to prove yourself more!

What's the best piece of advice that you have been given? Half the things you worry about never happen. Put your sassiest pair of hoops on and go for it.

What advice would you give to people wanting to get into PR? Do it! It's such a fun industry to work in and it is hugely rewarding. Be prepared to work hard though!

What is the best lesson you have learnt so far? Not to take anything personally.

The Jewels

What is your favourite piece of Tada & Toy? I WANT EVERYTHING!! The star hoop earrings are a particular favourite though.

What is your most treasured piece of jewellery? I am a sucker for jewellery and take the view that if in doubt, more! But my signet ring and my gold chain necklace would have to be my most treasured ride or die pieces. I never take either off! I got both for my 21st birthday, the ring from my parents and the necklace from my Grandma.

If you could access anyone’s jewellery collection – dead or alive who would it be? Princess Diana. I bet the Royal family have one hell of a collection.

The Tips

Favourite London Restaurant? I really like the Fox and the Pheasant at the moment. It's got a real country pub feel and is delicious for a Sunday roast.

Favourite Travel Destination? I went to Lisbon this year, and totally fell in love. There are very few places I go and could see myself living, but Lisbon was definitely one of them. The food, the culture, the people, everything.

Favourite Instagram Accounts? @bartdanzig @trinnywoodall (ovs!) @laurajackson @mackie_bella @emelinaah

We loved speaking with Dido and hearing her thoughts on everything from royal jewels to her can't live without makeup product. If you haven't yet make sure you head to Trinny London to stockpile their amazing shades of makeup. https://trinnylondon.com/uk/

@didojaness @trinnylondon

Tansy Aspinall

Tansy Aspinall is one-half of Tada & Toy.

Standard Returns Policy

We will be happy to offer an exchange or refund within 7 days of purchase. Goods purchased online must be returned to us in perfect condition and in their original packaging in order for us to process an exchange or refund.

Sale No returns on sale items (including flash/limited time promotions). For returns of store/pop-up orders, please keep your invoice or receipt for proof of purchase. We are unable to offer a return on items without a proof of purchase.

Earrings For hygiene reasons we are unable to accept returns on earrings unless faulty.


Please request a return form by emailing customer@tadaandtoy.com. We will send you a returns form along with your return number. Complete in the form and enclose item(s) in package.

The item(s) must be packed securely in the packaging in which you have received it. We are not liable to refund you if the jewellery item is returned to us broken. please enclose any additional items (jewellery box, promotional gifts).

Once you have added all items and the returns form pack the items back in the parcel and send it back, via recorded delivery to:

Tada & Toy, 341 Portobello Road, London, W10 5SA

The credit card or paypal account used for the original purchase will be credited with the original price within 30 days or your order provided that the goods in question are returned by you and received by us in the condition they were delivered to you.

For all returns, except where the item is faulty, you will be required to arrange and pay for the return of the products. We cannot accept responsibility for any parcels lost in transit.



Our jewellery is made with 92.5 sterling silver and 18ct gold plated vermeil. Sterling silver will naturally tarnish and gold plating will gradually fade over time. Here are some steps to help prevent this:

Avoid your jewellery when spritzing perfume and applying lotions.

Salt & Sweat
Gold and silver can be damaged by chlorine and salt so remove before your work out or dip in the sea.

Keep your sterling silver jewellery clean by gently washing in warm soapy water and using a silver cleaner. Always remember to rinse and dry. To clean all Tada and Toy jewellery use the polishing cloth provided or any soft cloth.


UK: Standard Delivery: £4 (2-3 Days)

UK orders will be sent out via DPD and you will be notified with a tracking number as soon as your order is fulfilled.

UK: Next Day Delivery: £8 or *Free* For Orders Over £100

UK orders will be sent out via DPD and you will be notified with a tracking number as soon as your order is fulfilled. Please note orders must be placed before 1pm to be guaranteed next day.


Rest of The World: £15

International Shipping takes 5-10 working days. VAT and Import Duties are not included in the shown price and will be added by the shipping provider before delivery if applicable.

We deliver to the following countries outside the UK:

Andorra, Argentina, Australia, Austria, Belgium, Canada, Czech Republic, Columbia, Croatia, Cyprus, Denmark, Finland, France, Germany, Greece, Guernsey, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Malaysia, Malta, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, USA, Ukraine.




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