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Date 21 April 2022
Filed under Tad Talks, An Interview Series

Kept London

We met with interiors guru Hen, founder of Kept London, to chat all things sourcing antiques, interior design and of course, jewels. As a long standing friend and cheerleader of T&T, and someone with a meticulous eye for sourcing second-hand treasures, Hen is a woman we want to know!

Kept London For Tada and Toy

Kept London

Tell us a bit about Kept? Kept was born at the beginning of last year when I found more time on my hands due to lockdown. I've always had a keen interest in interiors and nice pieces that they can be filled with! At Kept, we sell a mixture of vintage and antique decorative items, from small pieces of furniture to paintings, lamps and brassware. The interior images I share on Kept hopefully help to give my followers a few styling ideas for their antique pieces. At the moment I am enjoying the selling that Instagram allows me to have, but there will be a website soon! As I source all the pieces myself, I want to make sure I never compromise on the quality of my stock and stay true to the Kept vision.

What was it like launching a business in lockdown? I think lockdown actually had its positives for my business, as a lot of people were shopping online which grew my following right from the start. I tried not to put pressure on myself and just see how it went. It still surprises me how many people love what I love. I also enjoy the fact that in 2022, pieces that are 200 years old can be put in a contemporary environment and reused, rather than ending up unwanted.

What is your favourite thing about running Kept? I am addicted to finding stock to sell. Now that I've started, I can't help myself even when my storage is full! I am currently in a full time job so do most of my buying during evenings online, and weekends at antique fairs and flea markets. I love sourcing different objects and there is nothing better than discovering some hidden treasures and breathing new life into them - sometimes I wonder why anyone buys anything new! I also love our little community on Instagram and connecting with other vintage sellers. Even though I haven't met most of them in person, everyone is so supportive of each other.

What is your favourite piece that you're currently selling/ are tempted to keep? I recently sold a fabulous pair of green conical decanters which I loved as soon as I saw them, they were unlike anything I had found before. Although I was tempted to keep them, they have gone to one of my favourite interior designers so I know they will be well loved! There are also multiple paintings that I have hanging on my wall before they get sold, the length of time they are there depends on how much patience my other half has for a constantly changing interior!


Your favourite corner/room of your own home and why? Oh this is a tricky one! It is ever changing, but I do love our bedroom, it's got lovely high ceilings which reminds me of living in Edinburgh where I was at university. There are artworks painted by my mother, who is a botanical artist, as well as contemporary abstract pieces created by my boyfriend. I love sentimental pieces, as they evoke fond memories. The glass and lucite coffee table is a new addition which is great to house lots of fab books.

The 3 best interior accounts to follow?

@cotedefolk - Sophie has such a creative eye and anyone can see why she has such a loyal following - I could spend hours perusing her page for interior inspiration.

@heidicaillierdesign - Heidi is an interior designer who always combines such lovely fabrics and textures alongside antique pieces.

@inigo.house - is part of the Modern House but for historical buildings, lovely to look at houses for sale that I can't afford!

Who is your favourite interior designer? Aside from the above, I love Beata Heuman's adventurous interiors. They are always full of fun, colour and cleverly curated pieces from her own collections. In her book 'Every Room Should Sing' Beata focuses on how a room should never be static and how it can evolve over time as pieces are added into it which I think is so important.

Kept London for Tada and Toy
Kept London for Tada and Toy

The Jewels

How would you describe your jewellery style? I worked at a vintage costume jewellery company for six years when I first left university and have a Gemmology degree, so I have always loved jewellery. Nowadays I love gold hoop earrings, and my grandmother's ring. When an old family friend passed away we found a fabulous gold Cartier pendant in the bottom of her jewellery box which I wear on a chunky chain and never take off!

Who’s jewellery box would you love to raid? Tor and Tansy's - they always wear fabulous pieces from Tada and Toy and have something for every occasion. It helps that they are very old friends of mine so they might let me borrow pieces every now and then!

Favourite piece from Tada & Toy?
I remember one of the first pieces they sold was the star cuff which I have always loved. More recently though the Celestial Hoops are on my wishlist - just the right amount of glam for everyday!

Kept London for Tada and Toy
Hen wearing her favourite piece; the Celestial Hoops

We loved speaking with Hen and hearing about the launch of Kept London in the midst of lockdown. Head over to to her instagram to get your interior inspiration fix now and stay tuned for the launch of her website coming very soon!


Tansy Aspinall

Tansy Aspinall is one-half of Tada & Toy.

Delilah Belle x Tada & Toy Returns Policy

No changes or refunds can be made once the collaboration has finished at 12am on 11th October 2021. You will be able to exchange or refund your purchase once you receive your order. Standard returns policy will then apply.

Standard Returns Policy

We will be happy to offer an exchange or refund within 7 days of purchase. Goods purchased online must be returned to us in perfect condition and in their original packaging in order for us to process an exchange or refund.

Sale No returns on sale items (including flash/limited time promotions). For returns of store/pop-up orders, please keep your invoice or receipt for proof of purchase. We are unable to offer a return on items without a proof of purchase.

Earrings For hygiene reasons we are unable to accept returns on earrings unless faulty.


Please request a return form by emailing customer@tadaandtoy.com. We will send you a returns form along with your return number. Complete in the form and enclose item(s) in package.

The item(s) must be packed securely in the packaging in which you have received it. We are not liable to refund you if the jewellery item is returned to us broken. please enclose any additional items (jewellery box, promotional gifts).

Once you have added all items and the returns form pack the items back in the parcel and send it back, via recorded delivery to:

Tada & Toy, 341 Portobello Road, London, W10 5SA

The credit card or paypal account used for the original purchase will be credited with the original price within 30 days or your order provided that the goods in question are returned by you and received by us in the condition they were delivered to you.

For all returns, except where the item is faulty, you will be required to arrange and pay for the return of the products. We cannot accept responsibility for any parcels lost in transit.



Our jewellery is made with 92.5 sterling silver and 18ct gold plated vermeil. Sterling silver will naturally tarnish and gold plating will gradually fade over time. Here are some steps to help prevent this:

Avoid your jewellery when spritzing perfume and applying lotions.

Salt & Sweat
Gold and silver can be damaged by chlorine and salt so remove before your work out or dip in the sea.

Keep your sterling silver jewellery clean by gently washing in warm soapy water and using a silver cleaner. Always remember to rinse and dry. To clean all Tada and Toy jewellery use the polishing cloth provided or any soft cloth.


UK: Free Next Day Delivery

All UK orders are sent out via DPD and you will be notified with a tracking number as soon as your order is fulfilled. Please note orders must be placed before 1pm to be guaranteed next day.


Rest of The World: £15

International Shipping takes 5-10 working days. VAT and Import Duties are not included in the shown price and will be added by the shipping provider before delivery if applicable.

We deliver to the following countries outside the UK:

Andorra, Argentina, Australia, Austria, Belgium, Canada, Czech Republic, Columbia, Croatia, Cyprus, Denmark, Finland, France, Germany, Greece, Guernsey, Hungary, India, Indonesia, Ireland, Isle of Man, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Malaysia, Malta, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, USA, Ukraine.




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